What is Pay Per Click Advertising? (Pay Per Click) is an effective type of Internet advertisement where advertisers pay their host only when their advertisement is clicked. PPC gives a new site or that without proper SEO an opportunity to be seen on the web when a relevant word is searched in Search Engines like Google or Yahoo.
Whether an advertisement is higher or lower than those of its competitors depends on selection of relevant key words and cost per click advertisers are ready to pay.
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